Art Direction & Design of magazine for Mixed Martial Arts aficionados.
As they put it:
Martial arts gyms and dojos are great levellers where people from all walks of life mix freely and respectfully. Men and women train together. Insincerity and pretence are discouraged but humility and enthusiasm are favoured – there are “no lies in the cage” to paraphrase The Ultimate Fighting Championship’s Frank Mir.
Interestingly this stoic approach generates a vibrant creative energy – one that encourages the apprentice martial artist to overcome challenges they previously considered impossible. The finest practitioners use it to transcend our perceptions of normality and become something almost super-human.
The Battles of London brand – its clothing photography and reporting – represents these visionary pioneering broad-minded and noble aspects of the martial arts. Many of our team practice MMA ‘mixed martial arts’ with varying degrees of success. We know that nothing worth having comes easily in the training cage or in life.