55 DSL Catalogue

Discipline: Print / Screen Print    BCD Burrin Clayton Dellaway

Commissioned by JJMarshall Associates, and Diesel, a catalogue and press ads were required for 55DSL – the  niche ‘board-sports’ label. Using their sponsored athletes from the snow, surf and skate worlds as models we leant on Diesel’s heritage in surreal image creation. The approach involved gravity-defying moments, but in the most domestic and banal of scenarios (Tony Hawk watching TV, Scott Fenton reading a book etc). Type was screen-printed on site by us and photographed by Mike Smith.