Seeing Things was founded by Justine Clayton and Tristan Dellaway in 2012, as a creative studio specialising in brand identity, creative direction, and exhibition design. Our aim is to build more meaning into the way our clients talk with their audiences and we have worked with major brands and cultural institutions such as the Royal Opera House and the V&A.

We believe that the best work comes from a seamless partnering of strategy and design, aiming to show the world your brand’s qualities through insight and clarity of thinking. 

We have built a family of partners, working with thinkers, storytellers, and makers, comprising a hand-picked, trusted team who will deliver your project in a way that’s right for you. In 2023 we were joined by Jacqui Cave, former managing director of ELLE, ELLE Decoration, Esquire, and Cosmopolitan, bringing a wealth of experience in business and brand strategy.



Our best work comes from strong
partnerships and taking the time
to understand your business


Getting to know your audience,
what makes them tick and how
best to connect with them


Defining your brands purpose
to create a clear and
compelling offer


Crafting your story to
create impactful design


We’ll make it happen, from
concept through to delivery


We’ll support you, helping your
brand succeed in a constantly changing world


Creative Direction, Identity Design, Exhibition Design, Brand Strategy, Business Strategy & Planning, Art Direction, Interior Design, Set Design, Illustration, Signage & Wayfinding, Website Design & Build, Packaging, Magazine & Book design.


Tristan Dellaway


Justine Clayton


Jacqui Cave

Business & Brand Strategy

Louie Aldworth