Fitbug

Discipline: Identity / Packaging / Retail design / Website design / Animation / Illustration

The identity for this fitness programme uses the main ethos of the brand as it’s visual hook. Small steps, big changes. We designed a range of packaging for 7 different products that Fitbug currently offer, their website, exhibition stands and an ongoing series of animations. Working with with Marcus Codrington Fernandez, we also produced the Identity, Packaging and Retail Design for Kiqplan, Fitbug’s personal coaching plans.