V&A Museum of Childhood

The V&A Museum of Childhood’s first major exhibition to focus on fictional pirates and their influence on popular culture. The exhibition was aimed at 2-8 year olds and developed in collaboration with children as an immersive experience where the visitor travels from a moody coastal tavern to a tropical treasure island in search of sparkling riches. We ran workshops in which schoolchildren came up with names for exhibits and produced artworks for ‘wanted’ posters. A touring show, everything is made to be transportable and re-assembled in a variety of different sized galleries.We co-designed the exhibition in collaboration with Skellon Studio and were responsible for creative direction of all the marketing material. The identity gave a knowing nod to the Sex Pistols graphics of Jamie Reid, as although the exhibition was primarily designed for children, the identity and marketing campaign were both designed to attract their parents. The campaign was extensive and a significant investment for the V&A in outdoor media.

Photography © Seeing-Things/V&A Museum London