Adidas – London Marathon

Discipline: Print / Advertising (BCD Burrin Clayton Dellaway)

Adidas and JJMarshall Associates commissioned us to create a ‘below the line’ campaign focused on raising awareness of Adidas’ involvement in the London Marathon. The response saw the production of a minimally branded magazine, ‘26.2,’ with photography by Jeremy Murch, plus an outdoor campaign of rogue road signs along the route, championing the cause.