Adidas – Olympics

Adidas UK and JJMarshall Associates asked us to devise a street level promotion of their various kit innovations launched in and around the Sydney Olympics. The resulting work consisted of a series of 6 die-cut fly-posters featuring ultra simple 2 colour illustrations. These had the dual purpose of focusing on the kit whilst using the visual noise of their backgrounds to make them pop out more effectively.  Award winner: Marketing Magazine Guerilla Campaign of the Year.